Journal of Islamic and Muhammadiyah Studies
Vol 2 (2022): February
Study Of Muhammadiyah Studies

The Influence of Social Media, Brand Trust, and Word of Mouth on Parents' Decisions to Choose Muhammadiyah Elementary Schools
Pengaruh Media Sosial, Kepercayaan Merek, dan dari Mulut ke Mulut Terhadap Keputusan Orang Tua Wali Memilih Sekolah Dasar Muhammadiyah


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  • Febi Septiyan Ardiansa,
  • Mas Oetarjo
Febi Septiyan Ardiansa
Universitas Muhammadiyah Sidoarjo, Indonesia
Mas Oetarjo
Universitas Muhammadiyah Sidoarjo, Indonesia
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/jims.v2i0.1540
Published February 22, 2022
Keywords
  • Social Media,
  • Word Of Mouth,
  • Brand Trust
How to Cite
Ardiansa, F. S., & Oetarjo, M. (2022). The Influence of Social Media, Brand Trust, and Word of Mouth on Parents’ Decisions to Choose Muhammadiyah Elementary Schools. Journal of Islamic and Muhammadiyah Studies, 2, 10.21070/jims.v2i0.1540. https://doi.org/10.21070/jims.v2i0.1540

Copyright (c) 2022 Febi Septiyan Ardiansa, Mas Oetarjo

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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Abstract

This study aimed to determine the impact of social media, word of mouth, brand trust on  parents and guardians' decision to identify SD Muhammadiyah 2 Tulangan Sidoarjo. This study is a narrative study using quantitative methods. Data collection technique  using  survey of 100 respondents who are parents and guardians. The analytical technique used in this study was multiple linear regression using SPSS (Social Science Statistical Program) version 22 for windows. The results of this study indicate that the social media variable affects the choice decision, the word of mouth variable affects the choice decision, and the brand trust variable affects the decision to choose SD Muhammadiyah 2 Tulangan Sidoarjo.

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